The EU is the world’s largest trading block of 27 countries.

This is definitely where UK SME should focus your effort on to secure your business future.

The “big 4″ in Continental Europe – Germany, Italy, France and Spain- represents a lucrative 53 Million e- buyers!

They have a diverse mix of languages, cultures and regulatory regimes that provide significant opportunities and challenges to UK companies looking to expand via e-commerce.

Europe e-commerce will grow rapidly and is a potent market for retailers and offers unprecedented opportunities: however UK retailers must position early and strategically

So far, European e-commerce represents only 18% of all cross border purchases by E.U. consumers.

The E.U. encourages and facilitates more cross border e-commerce to transform it into a powerful economic driver and increase global competitiveness in Europe.

The main concerns from UK suppliers and European consumers are:

• Issue #1 – A lack of trust in the supplier.

Solution: You need a European domain name adapted to the Italian market or any other European market you may choose with Catalyst Entrepreneur.

Solution: Your French website or any other European website of your choice, has to appear in the adequate local search engines, preferably in the first page of Google under the keyword typed in by your customers – (ie: Keyword “ordinateur” for French customers looking for “computer”)

Solution: Your French website or any other European website of your choice could also appear under sponsored link section of your European online market if you choose a Pay Per Click campaign.


Solution: Obviously your Italian website or any other European website of your choice has to be written in your customers’ language as they won’t make an effort to understand you if they want to spend their money with you!

• Issue #2 – Some UK suppliers accessed by consumers who are unwilling to take on board Foreign orders.

Solution: With our online customer service you do not need to speak or write any foreign language. Your FAQ in Italian will help you to answer your customers’ queries in their language.

• Issue #3 – Complex and costly transportation procedures in Europe.

Solution: Not any more as European transport and logistic companies now deliver your goods at your customers’ door within 2 to 7 working days.
Delivery has got a tracking number and these transport companies deal with delivery and transport issues on your behalf.

• Issue #4 – Consumers issues with bills, customs and excise and tax invoices.

Solution: HM revenues and Customs facilitate exports and invoicing issues across the E.U.. Ask you local adviser if necessary.

• Issue #5 – Different and secured payment methods.

Solution: Secured online payment systems allow any UK company to receive money and benefit from a refund policy in case of conflict between the UK entrepreneur and his European customer.
You get paid online via secured and reliable payment procedures protecting both you and your European customers.

• Issue #6 – Data security.

Solution: Data security is one major concerns in the E.U. like in the UK. You cannot display customers’ details without risking to be pursued by European Consumers protection and security.

• Issue #7 – Fraud.

Solution: On the internet, all transactions are trackable especially under the E.U. and France legislations. The risk of being black listed is high from the main search engines as buy cheap amoxil well.

• Issue #8: Guarantees, maintenance and after-sales service.

Solution: Communication is Key. At Catalyst Entrepreneur we do your online customer services in German or any other European languages on your behalf. We do so because we want you not only to sell once but to get repeat business.

• Issue #9 – Return and refund issues.

Solution: In B2C the minimum guarantee on the Internet is 30 days subject to refund or exchange. But we help you to be more original as we adapt your offer to the European country you target.

• Issue #10 – Conflict resolution.

Solution: Mostly about delivery, refund or exhange. We help you as it goes. We connect with you and your European customers to prevent any potential and to solve any existing conflict.

• Issue #11 – Customer support.

Solution: The key element to you European success in German or any other Euro language you choose. Leave your concern to us and we turn it into an opportunity.

• Issue #12 – Compliance to local technical and environmental standards.

Solution: Make sure your product meets the E.U. standards as they are accepted within the 27 European countries and will avoid major potential conflict.

You can now safely trade safely and successfully in France under the E.U. regulations.

A bientot! Arrivederci! Hasta Luego! Auf wiedersehen! See you soon!

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