Achieve Leverage For Your Online Business By Re-Purposing Your Content
ByAccording to the Wikipedia dictionary, leverage is “A force compounded by means of a lever rotating around a pivot” and “By extension, any influence which is compounded or used to gain an advantage.”
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The majority of us were almost certainly first introduced to the concept of leverage as we explored the Teeter-Totter online amoxil in our school or at our local playground. At first, we played only with same age kids – and weight class – and we were quite amoxil cheap content with the lever and the pivot being preset.
However, as we aged and started playing on the teeter-totter with kids that were older and heavier – we quickly learned that by changing the location of the weight (thus for practical purposes changing the length of the teeter-totter relative to the fulcrum), we could easily lift children who weighed a lot more than we did.
When we re-purpose content, we effectively alter the length of the lever and position of the pivot point.
When we simply re-use content, we go for largely the same market niche and use effectively the same tools and media to reach them.
However, when we re-purpose the content, we switch our focus to a different use, generally for a slightly different market segment, and we may also change the media as well.
Many home-based businesses sometimes conduct live events of one sort or another; e.g., a workshop, seminar, training class, etc.
Best practice suggests that we plan (from the beginning) to re-purpose available content and extend it to a larger target audience. In the example of the workshop, seminar, training class, etc., we will be smart to audiotape and/or videotape the event for subsequent distribution via audio or video files, CDs, DVDs, etc.
Re-purposing extends the benefits of leverage beyond simply re-using existing content – it extends our marketing efforts into additional market segments, thus increasing overall visibility of our products and services, and ultimately increasing our profits as well.
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