Joint Ventures - List Building Optimization | Internet Marketing & Affiliate Tips

Joint Ventures - List Building Optimization

Thursday, July 16, 2009 10:10

Posted in category Uncategorized

<p>Article provided by: Vancouver Internet Marketing Brave Media

When Internet marketers hear the term, ‘Joint Venture’ they will immediately begin to drool… maybe ever to slightly… but they are certainly drooling. (See list building strategies article here – Vancouver Email Marketing)

New marketers dream of getting that first lucrative Joint Venture deal under their belts (and into their bank accounts). Well-seasoned Internet marketers always have both ears and both eyes wide open searching for their next Joint Venture opportunity.

Everybody wants a Joint Venture for the very simple reason that they are lucrative… and ‘lucrative’ is an understatement.

The first, most important and most on-going task of every Internet marketer is to build an opt-in list (check out Internet Marketing Vancouver for other opt-in list-building strategies.

There are basically three kinds of lists and all of them are not created equally.

First there are lists that are bought… these are just about worthless.

Second there are lists of potential customers. Potential customer lists are valuable because they are lists of people who have opted in to a mailing list and may well buy something at some point but they haven’t as yet.

The 3rd kind of email list is the "paid customers list". The paid customers list is the one that is very, very, very valuable. This is a list of people who have actually bought a product or service. They have already proven that they will spend money. Most importantly, the paid customer list is one of the factors that potential Joint Venture partners will base their decision of whether to Joint Venture with you or not will base their decision upon.

So… building a paid customer list is the number one task for an Internet marketer. In order to build a paid customer list, you may well have to give something away. One of the best ways to build a paid customer list is to offer a product that is relatively inexpensive… say one that will sell for $9.95 or even $19.95… to Joint Venture partners and allow them to keep all of the profits from the sale. That’s right. Give them 100% of the profit… the whole $9.95 or $19.95 that the product sells for.

What you get is a long paid customer list which will turn out to be a lot more valuable than the $5 or $10 dollars per sale that you would have made. That customer email list is like your own official diamond mine. It can be used to leverage future Joint Venture deals that will add a lot of money to your bottom line.

Another method that can be used to build that valuable paid customer list is to have two membership sites… one free and one paid.

You can then offer Joint Venture partners the opportunity to give away free memberships and an opportunity to gain a commission when anyone that they send the offer of a free membership chooses to upgrade to a paid membership. You can structure this offer as a one-time payment for an up-grade or as an ongoing commission on the price of the monthly subscription.

By using either of the above discussed methods for your first Joint Venture deals you will have built a paid customers list and you will also managed to create some serious credibility for yourself. Both are assets that are beyond placing a value upon. This is the formula for success:

Paid customer list + Credibility = Success

Whatever method you choose to employ, the bottom line is that what you need the very most in order to get a profitable Joint Venture deal is a long paid customer list and some credibility. There are no substitutes for either.