Is Article Marketing The Way To Go Over Pay-Per-Click?
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Being a writer, I have always thought that article marketing is the more valuable search engine optimization(SEO) tool over pay-per-click because article amoxil generic marketing offers a more stable and lasting effect. Both are working in completely different ways, with PPC advertising the business through getting the search engines to exhibit specific keywords and paying when the ads are clicked and article marketing using the effectivenes of writing short articles to promote the business, it can’t be denied that these online marketing methods can be very effective in gettting excellent outcomes in terms of getting the website out there within the potential customer’s clicking distance .
I’m glad that I stumble upon Valerie Mellena’s article called “The Last Word in PPC vs. Article Marketing.” It meticulously compares these two online advertising techniques with research strengthening her conclusions. “In figuring out which of the two is better, you have to consider cost-effectiveness as well as click-through-rates and direct conversion from visiting user to paying customer,” she wrote.
“Search engine result pages display more listings than PPC results, which does have a psychological effect on the user,” wrote Mellena. “For some users seeing ten search results is enough to convince them that there is enough web information on the subject and that “fishing” PPC ads might not be necessary”. I totally believe with what she wrote here. I, for one, would almost without thinking look at the search results list first and foremost before I even check out at the PPC ads.
With article marketing, she went on saying that, “In order to actually rank in the Top 10 SEO results for your keyword, you have to have relevant website content, not to mention technical prowess in HTML coding”. Search engines then determine which website is more relevant, unlike in PPC where, according to her, “whoever bids the highest for each word usually gets the top listing. In the end money talks.”
She then asks if you are ”appealing to the fast clicker or the thoughtful user.”
Mellena cited figures with sources from ComScore, Webxico, iProspect, SEOResearcher and Hotchkiss, Garrison, and Jensen, which stated, that “77% of search users choose organic (article) listings over PPC ads”. A few other studies suggested that organic click-through resulted in 25% higher conversion rates than the correspondent Pay-Per-Click (PPC) click-through. After knowing all these, it got me persuaded that article marketing is the way to go when it comes to advertising products, but Mellena wrote some strong points about PPC advertising that made me feel otherwise. “The best feature PPC has is that it gets instantaneous results. SEO advertising takes time,” she wrote. “PPC brings you immediate traffic and sometimes brings in thousands of users.”
She also noted that Comscore released figures in favor of PPC, revealing that their studied users had an 18.3% click-through-rate on “paid” search results as compared to 4.3% click-through rate for organic search results.
However, the author continued and stated that a big downside for PPC promotion is that it makes the most of the audiences’ curiosity. “When that curiosity fades, they forget your website – especially if it’s just a glorified advertisement.” She also added that, “Most users know that PPC ads usually aren’t relevant to their search – they’re just there because someone is constantly paying big bucks to get noticed.”
She then continued on to praise article marketing as “an investment that continually pays all through the life of your company (or until you shut the website down) since it generates traffic forever.” An online marketing tool like that is nearly matchless. Can you imagine an endless traffic flowing in perpetually? Now that’s an remarkable marketing plan.
As to ROI, a study conducted by renowned blogger Gord Hotchkiss discovered that article marketing is more reliable (nonetheless slower) than PPC as far as to Return-On-Investment. Mellena expounded on this topic by showing a succession of calculations of sorts, for example: “Let’s say you have 50 high traffic search terms. Now for these 50 terms, there are 2.8 million searches being launched in a month,” she wrote. “If statistics like ComScore’s are correct and unbiased, that translates to 456,000 visitors thanks to PPC and 153,000 visitors thanks to article marketing.”
“The total cost of those 456,000 PPC visitors would amount to over $500,000 with an average CPC of $1.18. Even if you work with an SEO company that charges top dollar ($10,000 a month, let’s say) you’re still paying $10,000 compared to half a million. That means article marketing’s virtual CPC amounts to $0.07. Even if you generic amoxil apply PPC’s higher conversion rate, 3,647 converted visitors, you are paying $147.08 for each individual person. Compare that to 611 visitors you earned through article marketing – you are paying $16.37 for each visitor. And in doing so, you are also earning a higher quality of customer and generating traffic until the end of days.”
It is reasonably obvious that in the end, the author preferred article marketing as the superior method. “When it comes to earning quality traffic, article marketing gets the last word.” I’m inclined to have the same view as hers. How about you?
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