How not to get backlinks
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Hmmmm, this is a big concept and I want to emphasise it’s not an exact science. But here is what I have learned in my work at the Backlinks clinic:
Authority – basics
The more authority your site has the higher you will rank on Google. Authority means that people trust you and your information. The good news is that authorities trusted by humans are also trusted by buy cheap amoxil Google. A great example is the .edu and .gov suffixes. These suffixes imply they are authoratitive sources of information and it’s a proven fact that as far as Google is concerned backlinks from these web addresses to your site will “pass on” authority to your web pages. Another shining example is Wikipedia as the entries here are mostly contributed to by group of people as opposed to a single source.
So it follows that authority is significantly influenced by the source of your backlinks and if authoritative sites link to you then you inherit their influence and in the eyes of Google you become more authoritative and so the trust in your content by Google increases.
How Google decides what is and isn’t authoritative is a guarded secret for good reason and aligns with Google’s cheap amoxil philosophy of “Do no evil”. The last thing the web needs is someone exploiting the formulae that Google uses in its efforts to try and bring some order to probably the most important technological asset of this period in history.
How not to get Authority and Backlinks
And on this thought it’s worth my while stating some distasteful sources and methods of building backlinks that Google not only dislikes but appears to be moving aggressively to ‘classify’ as illegitimate authorities. In no particular order of merit, the prime examples are:
- Paid backlinks – web sites where people buy and sell backlinks
- Comment spam – entries that contain links on blog pages that are just not related to the main theme.
- Low quality and *duplicate content – ‘scraped’ or copied
- Unnatural growth – there are plenty of ways that this is achievable, Google isn’t stupid. Any sudden rise in the number of backlinks is going to show up on Google’s monitoring systems, specifically if it’s a recently registered domain.
- Backlinks from unscrupulous sites – these are particularly nasty as you are guilty by association – need I say more.
*There is another factor where I may be on dodgy ground, but key media properties appear to get a lot of authority and I have definitely seen significant quantities of the same article over and over again on different portals with no penalties, I am still looking at this, only as a percentage of the results I am seeing go against the normal behaviors I normally expect to see. More on this is in a future post….
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