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In the mid 70’s, a store could run a “10% off” sale and people would flock in. Then the big stores got into the discounting mentality. Now it is common to see “70% off” sales - especially in jewelry. The consumer is not too long a fool. These promotions do not produce the wanted response anymore.

Repeated, high powered sales events create a downward spiral. Eventually you cannot offer a big enough “deal” to get the public excited. The big three car makers played this game for three years. By January 2006 they found themselves in deep financial trouble. They had borrowed customers from the future by offering a bigger, better sale every couple months. It is a deep grave from which to crawl out.

Successful businesses, now and in the future, will be practicing “soft marketing”. To make sales today, marketing efforts have to come in under the consumer’s sales-pitch radar.

Many of the big companies have known this for some time because of their on-going marketing analysis. You can take advantage of their research for free.

Look at Coca-Cola for example.

Coke was famous for their flashy, high-powered TV ads. Today you seldom see such ads. Have they cut back on their marketing expenditure? No. In fact, they are now spending more using soft marketing techniques. Most people do not even realize they are being advertised to. That is the beauty and power of soft marketing.

Here are two ways Coke is using a soft marketing approach to build profits and market share.

1. You may have seen Coke products displayed on TV shows and movies. “American Idol” is a popular TV show, with about 35 million viewers. The three judges are a big part of the success of the show. In front of each judge is a tall Coke cup. These characters, in effect, are recommending Coke to their viewers. Coke pays a lot of money for this and sells a lot of product based on this endorsement type advertising.

2. Coke brings new loyal customers in the “back door” using nostalgia products. Coke collectibles are a huge market today. And once caught up in the hobby of Coke collectibles, a person, and the whole family, become avid Coke drinkers. And Coke is being advertised to everyone who enters that home.

Coke’s soft marketing techniques have made them almost bullet-proof in the soft drink market. They have built an image of being the most popular soda. Since it is human nature to want to be on the winning team, swarms of new customers are joining the group every day.

Here are three powerful soft marketing tactics you can start using today.

1. Become known as an expert. Credibility and trust are the two most important ways to succeed in any business. Write and submit articles and press releases. If you cannot write, hire someone to do it for you. There are several good writing service web sites on the internet. Internet Marketing is very cheap. Also, you should join a “Private Label Rights” content site. They provide already written articles that you can put your name on as your own. This is pure gold for on-line or off-line marketing.

If you have a business on Main Street, your local newspaper should be your best friend. Do whatever you can to develop a relationship with them. You may or may not be able to get your news articles and releases printed for free, but even buying the space will return big dividends.

2. Give away a free report on the topic of your product or service. Your local newspaper will probably give you some free editorial space in the beginning if the report is of interest and free to their subscribers. A real life example is a realtor in this area that offers a free report - “10 Ways To Get Top Dollar For Your Home”. It reveals what is valuable, and what is not, when getting your home ready for sale. Internet Marketing With this he becomes the expert in the consumer’s mind and a person who cares about them.

You can get a book or report written for you for a few hundred dollars by the same on-line companies that ghost-write articles and press releases or from your “Private Label Rights” membership site. This realtor has been using the same report for over ten years now. It is estimated this report has generated about $1.6 million in profits.

3. Partner with related, non-competing businesses. One dry cleaning operation partnered with clothing stores in the community. The store, when selling a garment, would give a gift certificate to the customer. The gift certificate was good for a free first-time cleaning and pressing of that new garment.

The customer thought the store was paying for the dry cleaning. The fact is the dry cleaner was giving the service for free. The customer saw the store as being a “hero” and the store saw the dry cleaner as being a “hero”. Both stores gained a load of new and repeat customers.

Use these Internet Marketing strategies or think up your own to fit your product or service. Have some brainstorming sessions with other energetic, savvy business people, like you. The resulting ideas will amaze you, and your traffic and profits will increase as if by magic.

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How you can generate free traffic and make money on the internet with this ingenious tool

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Cool little software…that I just got

Do you want to keep an eye on everything happening

in the blogging world?

You can, Jack Humphrey just released a cool little software.

Are you a blogger?

Do you want to keep on the top of any news in your
niche?

Then head over to his website and download it there..

He is giving it away..

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I guess they might be many, that happened to me in the beginning and I began to

seriously think that the internet and the internet marketing were just a huge dream.

It is not so easy to choose the right affiliate or business opportunity, the right paying plan and in short      the right company.

• Are you interested in the product you are offering
• Does it help you and others in any way
• Are you really getting paied for your efforts
• Are the company helping you in a serious way to get the word out

As you can see there are many questions to be asked before deciding on what affiliate program

suits you best.

It is possible to make money from the Internet, yes.  But you need to take your business seriously             and rarely or never success arrives overnight.   It is logic, no?

A company that ties in easy way to get leads, offers you to start free and then

offers you to be a part of a great business opportunity is for example the

Vortex Marketing Group

You start free and then you get free leads and an easy way to get your own leads.

Now they are just launching their Max Life Research company with health products and

you are offered to take a position  in there also if you are a Vortex member.

Or you can just join the Max Life Research company, if the Vortex Marketing Group does not interest you but as it is free it is a great way to get leads.

Max Life Research International, is not only about earning you an income but also
helping you optimizing your health while earning money from home.

It makes sense and it is rewarding proposing something that can better
others lives.

This is not an opportunity that I just found and decided to write about,

I have been involved with the Vortex Marketing Group company the last 5 years and have tested the health products from MaxLifeResearch the last 4 months since they were made available.

And sincerely I  highly recommend them.  Usually I do not easily recommend physical products and never without having tasted them.

Now there are thousends of opportunities out there to choose from, this is just my example.

Read more about Max Life Research International

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Even after he’s helped over 100,000 people to unlock the
secrets to raking in big bucks online, some people refuse
to accept the proof that Shawn Casey is the real deal.

So they dared him to give away some of his best stuff
to prove it really works. Of course, they never dreamed
that he’d accept the challenge.

For a very limited time, he’ll give you his Internet Business-
In-A-Box that retails for $497. That’s right. Your cost is
zero…zip…zilch.

This is an incredible chance for those how really want to start today and

do not know where and how.

Instant Buisness in a Box

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1. Most people think they are losing the battle to balance work and family, time wise and income wise. If they are going to work 12 hours a day outside home and just manage to scrape the bottom of the vessel for survival, finally coming home to family too tired to spend any time with them, is it worth the effort?

2. A burning desire to be financially independent and successful by adding that extra income to their regular income with popular work-from-home opportunities.

The very fact that these extra income churning work-from-home opportunities have become popular is due to the above mentioned factors. These opportunities present a lot of flexibility in spending time with family and children, social commitments and of course financial liberation. These extra income generating opportunities also give you a chance to be your own master and work your own times.

How to find a suitable extra income generating opportunity? Here are some dos and don’ts:

1. Analyze yourself and find out what your core competency is. Marketing, Writing, Programming or anything else that you excel in.

2. Analyze what your friends and family see in you, what they praise you for and what they criticize you for. This will help in narrowing down your options.

3. Try and find out how different or relevant it is to your regular job or work that you do today.

4. Ask yourself about the job satisfaction that you have today and you might have if you get a suitable extra income generating opportunity.

5. Analyze the skills that you possess but have gone unused since you have been working. Ask yourself, if you would be comfortable bringing them out to generate that extra income?

After doing the above, research and analyze the opportunities available by talking to people who already have extra income coming their way or use the internet to find opportunities that match your skills. Make a list of opportunities in descending order of your preference with at least 5 entries.

Get going in a small way, spending about an hour a day. Try it out before you commit to something.

Analyze if you like doing the work after a period of about 1-2 months and see the extra income you earn. If you think that the work is suited to you and the work has enough potential to earn you the extra income that you were targeting for, try to spend more time and energy on it to increase that extra income. If you see that you really don’t enjoy it, shift the focus to the second opportunity on the list.

Remember these opportunities are basically work being done for other professionals and they have to be treated with professionalism and care. You cannot take them lying back and expect returns. The only advantage is that you will be doing what you love to do and get paid handsomely for it.

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eBay has over 100 million members. Think about
that number for just a minute or two. When you get
your eBay business set up, that is how big your
customer base will be – instantly. 100 million people
- 100 million people who are just waiting for you to
get set up and running so that they can throw money
at you! Well, not quite. It is true that there are over
100 million members, but at this point, they don’t
know that you exist. In fact, no matter how well you
do on eBay, most of them will never know that you
exist. 100 million is a very large number.

The most successful eBay sellers started out as
buyers – and you should too. This will give you a
sense of how everything works. It will also show you
how things are from the buyer’s side of the fence.
Let’s call this period of time ‘consumer research.’
You are literally studying how eBay works, from a
customer’s point of view. You may not realize this,
but this eBay buyer experience will
actually make you a much better seller – right from
the very start.

Really pay attention to the customer service you
receive from the buyer. Think about how you want to
be treated as a buyer, and take notes. Take your
time during this process. Interact with the sellers.
Get involved in hot auctions to see what they are
like. In your spare time, start making notes about
the hot items that you see. These notes will come
in handy later.

eBay works just like any other business. You have
to determine what people want to buy before you can
hope to be successful. There are very specific items
that sell really well on eBay – you just have to figure
out what those items are. There are many
resources for finding out this information. Start with
the lessons that eBay offers to their sellers.
Strongly consider attending the eBay University as
well. This is the next step in the process. After you
have had the eBay buyer experience, it is time to
learn how to be an eBay seller.

Read all of the information eBay provides for you at
the site. The information is free and you will learn a
great deal from it. Take full advantage of this – before
you start setting up your first auction or your eBay
store! By reading through all of the resources, you
will avoid making numerous mistakes that so many
before you have made. This is another step towards
building a successful eBay business. Once you’ve
made it through the learning process, you should
know everything you need to know to get started
with a money making eBay business of your very
own.

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Affiliate marketing is indeed a good way to make extra money, or a lot of money if you are proficient at it.  If you are just starting out, you may not think there is any potential.  Those that have a lot of experience however, have thousands of customers and clients.  Once an affiliate marketer has been in the business long enough, it’s not surprising to see him or her with 10 – 20,000 customers.

Almost all successful affiliate marketers have used an autoresponder at some point in time.  An autoresponder can make business a lot easier, and enable you to contact all of your customers or potential customers with the click of a button.  You don’t spend hours or days sending out emails or answering questions anymore – autoresponders take care of all that and a lot more.

Anytime you have a new product, all you have to do is write a review about it, add it to the broadcast page of your autoresponder, make a few adjustments, personalize it for your customers, then send it off to everyone on your customer list with the click of a button.  If you have a follow up autoresponder, it will keep your message going.

Keep in mind that it will take you a long time to build a large customer base.  Using an autoresponder can speed up the process, help you save time, and help you manage your list.  Once you get your first customer, you can rest assured that a lot more will follow.  As we all know, a lot of customers in your customer list will lead to a lot of money with affiliate marketing.  If you don’t have any customers – you simply can’t make any money.

All across the Internet, there are many companies and businesses that offer affiliate marketing programs.  All you have to do is contact the company and find out information about their program, then get started selling their products.  You can make a commission with each sale, using your autoresponder to do over 50% of the work. Making money doesn’t get any easier than affiliate marketing and autoresponders.

If you already have a website and companies that you are an affiliate with, you should start building your customer opt in list as soon as possible.  Once you have some customers in your list, you should drop them an email or a message every week or so.  You can send them information, tips, or just a general newsletter.  If you take the time to send them messages – you’ll keep a good relationship with them and they will keep coming back.

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If you don’t have a lot of money to spend, there are places on the Internet where you can get an autoresponder for free.  Keep in mind that if you don’t purchase your autoresponder, the free ones normally come with downsides.  The most common downside to free autoresponders are ads on your emails, which will more than likely send your customers the wrong ideal.

When you get your autoresponder, the first thing you’ll need to do is set it up with messages or articles that relate to your business. This way, when you send out emails or messages, you’ll be sending out material that relates to your business or products.  You should try to write some of your own if you can, which will help you get started in the right direction.

When you load up your autoresponder, you should try to load it with at least 52 messages.  This way, you’ll something to send for each week of the year.  If you have trouble loading your autoresponder with this many messages or articles, there are places online where you can get your material for free.  If you simply don’t have the time, you can always start with a few messages then go back and add more later.

Once you have your autoresponder preloaded with messages or articles, you’ll need to set up your signature.  Your signature will be displayed at the bottom of every message your autoresponder sends, and should be your name and link to your business.  You can also add a short description of your business as well, which will let clients or interested customers know a bit of information about your business.  Your name and link to your business will go a long way, letting your customers know that you are professional.

Once you have everything set up, all you need to do is start sending out emails.  Your autoresponder can be set up to send messages automatically.  You can also send out emails daily, weekly, or monthly if you prefer.  Almost all autoresponders are flexible, easy to use, and will send out your messages when you decide.  Once your subscriber list starts to build up, and you get more email addresses to your autoresponder, you’ll quickly see that it’s very beneficial. After you have used your autoresponder a few months – you won’t be able to imagine your business without it.

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